Digital Marketing Manager
Job Description
If you live and breathe digital marketing, we want to talk to you. We are looking for a Sr. Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Roles And Responsibilities
- Develop creative text for marketing campaigns to promote Robotech events and resources
- Develops video scripts and social media campaigns
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing
- campaigns and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion and other vendor partners
- Collaborate with other team members and stakeholders
Skills and Qualifications
- Experience of Min 2 Years
- Great research, organizational, and learning skills
- Familiarity with keyword placement and other SEO best practices
- Some experience with online marketing and lead generation
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital
- marketing campaigns
- Highly creative with experience in identifying target audience and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools (e.g./ Google Analytics, Net Insight, Omniture, Webtrends)
- Experience in setting up and optimizing Google AdWords campaigns
- Strong analytical skills and data-driven thinking
- Knowledge of Marketing Automation tools
- Understanding of Google Analytics
- Knowledge of Integrated Marketing Planning
- Knowledge of Education Industry is a plus